Conversion Infrastructure for HR Tech and Health Tech

I rebuild the email systems between "demo request" and "closed deal" — so you stop leaking 30–40% of qualified pipeline.

Book My Diagnostic Call

You already know something is breaking between the demo and the deal. The question is exactly where — and what it takes to fix it. Here's how I work.

What I Build

Each package is self-contained and built around your specific situation. If you've already completed The Blueprint, we carry that research forward rather than starting over.

A deep diagnostic of your conversion funnel — so you know exactly what's broken and where to focus first.

What I Do

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    Voice of Customer research — I pull the exact language your buyers use when they're frustrated, uncertain, or ready to move, and map where trust is breaking down in your funnel

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    Messaging strategy — I identify the gaps between what your emails are saying and what your buyers actually need to hear

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    Deliverability audit — SPF, DKIM, DMARC, and sender reputation check to ensure your emails are landing in inboxes

What You Get

  • ✓

    15–20 page diagnostic report

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    Prioritized fix recommendations

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    60-minute strategic walkthrough

Who It's For

Companies who want a clear picture of what's broken before committing to a full rebuild — and who have internal resources to implement the fixes.

Timeline: 1–2 weeks

Book My Diagnostic Call

How Every Engagement Works

1

Discovery Call — Free

We diagnose your biggest conversion challenge in 30 minutes. I'll map where your emails and sequences are losing people and recommend the clearest path forward.

2

Custom Proposal

Based on what we uncover, I'll send a tailored proposal — scope, deliverables, timeline, and investment. You'll know exactly what you're getting before you commit.

3

Kickoff & Research

Once we're under contract, I gather everything I need: access to your reviews, current email sequences, any available data on where prospects drop off, and your team's insight on common objections.

4

Build & Iterate

I analyse your buyers' language, identify your funnel gaps, and build the sequences and systems. You'll receive regular updates throughout — no black box.

5

Delivery & Handoff

I deliver everything, walk you through implementation — or handle it myself if that's the scope — and provide documentation so your team can maintain and build on the system going forward.

Is This For You?

This Is For You If:

You're an HR Tech or Health Tech founder or revenue leader

You're generating 50+ demo requests per month — you have pipeline

You're closing fewer than 20% of those demos — you have conversion leaks

You want email sequences that address compliance anxiety, not just feature benefits

You value research-backed strategy over generic templates

This Is Not For You If:

You're looking for a quick fix rather than a system that works

You don't believe email influences enterprise buying decisions

You're not ready to act on strategic recommendations

Frequently Asked Questions

Ready to Stop Leaking Pipeline?

Book a free 30-minute strategy call and I'll show you exactly where your email conversion infrastructure is broken — and what it takes to fix it.

Book Your Strategy Call

Free call. No pitch. Just a clear diagnosis of your biggest leaks.